Martha Tijerina

Martha Tijerina


To San Antonians, Martha Tijerina is the first lady of Spanish-language television, but she is also widely viewed as the first Latina broadcaster on Spanish TV in the United States. In 1970, she began her career at KWEX-TV, the first station of the Spanish International Network (SIN) and a precursor to Univision.

Martha was KWEX’s first woman news anchor/reporter and its first director of public affairs. For years, she was host and producer of her own daily, one-hour live program. A talk show host for 20 years, by the 1980’s, “Martha Tijerina was considered the most influential media representative among Mexican Americans in San Antonio”, according to the 2003 book, “Las Tejanas: 300 Years of History,” In 1976 she was instrumental in organizing Telethon Navideño benefiting needy families at Christmas.

She left KWEX-TV in 1989 and moved with her family to Los Angeles, CA and then to Arlington, VA., where she embarked on a new career as an interpreter for the U.S. Immigration Court in the U.S. Department of Justice. She has served in this capacity as a federal employee for the past 21 ½ years.

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